The goal of the pop-up at the JCrew flagship store on Spring Street in NYC is to introduce the Tecovas brand and lifestyle to a new audience. It brings the Western brand to the East Coast and shares its passion for heritage made boots that are meant to become a staple of your wardrobe.
The influencers invited to the pop-up are significant because they each bring something different to the experience. While they are all part of the fashion world, they each represent different perspectives and have a unique point of view when putting looks together. These influencers also bring their own unique set of followers, which brings the potential of more brand exposure for Tecovas. The goal in inviting these influencers is to have them style the selected pieces in their own way and then share out to their followers. This brings attention to the Tecovas brand and looks to ultimately create more lifelong customers.
