Starling
Starling is a luxury jewelry brand entirely made by hand in Los Angeles, CA by a close knit family of creatives. After a visit to Chetumal, Mexico a spark ignited in Bartrum where she began her extensive jewelry design experience. Starling was then born in 2016.
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Throughout this presentation I will walk through what separates Starling apart from competing brands as well as the consumers journey by conducting research, creating a persona and taking an in depth look into the customer. I will then create a new campaign that will further reinforce Starling’s mission.
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Luxurious, one-of-a-kind, timeless
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Quality
Expensive
Meaningful
Sustainable
Today’s Stories, Tomorrow’s Heirlooms
See presentation here