Modern Americana

Pinterest Board

The purpose of this board is to generate buzz amongst the consumers that are keeping an eye on what Tecovas is doing.

Caption: The real sounds when shooting our new campaign, Modern Americana.

Social Teaser Stories

These Instagram stories are meant to generate buzz and awareness amongst our consumers and to encourage them to keep an eye out for what’s coming. These will be released on two separate days in the span of one week.

Caption: Timeless pieces you will reach for everyday. Designed to be better with each wearing. #modernamericana #Tecovas

Instagram Post

The purpose of this tactic is to convey the message of the Modern Americana campaign to our audience. We are aiming to push the Tecovas brand into the fashion world and become a timeless wardrobe staple.

Guerilla Marketing

I chose guerilla marketing as a tactic for the Modern Americana campaign because I felt that it was the best way to engage different audiences in a way that was subtle, but impactful. NYC is a walking city and people come across walls of posters on a daily basis. It’s part of the city’s background and it’s a great way to highlight brands.

  • To bring brand awareness of Tecovas to the fashion world by showing their craftsmanship and timeless pieces.

  • Tecovas “Modern Americana” campaign showcases how Gen-Z and Millennials can combine traditional Western wear with modern classics that are meant to become timeless wardrobe staples. This campaign allows the consumer to bring out the most authentic version of themselves.

  • Modern, approachable, friendly, fashion centric

TikTok BTS Video

This BTS video is meant to get consumers excited about our upcoming campaign, as well as show a sneak peek of what they can expect from Modern Americana.

Instagram Carousel

The purpose of this Instagram Carousel is to announce our new campaign ‘Modern Americana.’ Our goal is to track the total engagement from thus post.

Caption: Postcards from the ranch | Modern Americana.

Billboards

Digital & building billboards were chosen as a tactic because of their size and ability to reach large audiences, visually. It gives the general public a feel for the brand and entices them to learn more.