Bonne Maman Integrated Campaign
The purpose of this project was to bring attention to the brands origin and simple ingredients, while targeting younger generations.
Every Bite, Made With Love.
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Founded in 1971 by Andros
Originated in a small village in the Southwest of France
Known for being made with simple ingredients
Makes jams, marmalades, compotes, desserts, cakes, & biscuits
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Gen Z and up (20-45)
Female & Male
Across the U.S.
Breakfast, dessert, & food enthusiasts
See presentation here